U.S. banking giant Citi is the first bank to introduce text, audio and video banking for the affluent segment in the territory. Following the launch, the technology is also going to be introduced in other parts of Asia.
Citi Hong Kong has launched Virtual Remote Engagement (VRE) for its wealth management customers in Asia Pacific, enabling them to converse with their relationship managers on the go. Using the VRE, customers can connect with their relationship managers remotely through text, audio or video.
Named the Citi Live Chat in Hong Kong, the platform is now live on both Citibank Online and Citi Mobile channels in Hong Kong, the bank said in a release on Thursday. In Singapore, the capabilities has been launched for its Citibank Online channel, with Citi's Mobile channel to soon follow.
Plans For Asia Pacific and EMEA
VRE follows on from the launch of «Hello», an in-app audio and video banking platform launched for affluent customers in India last year. India was the first market globally for Citi to launch this type of capability for Wealth customers.
Following the launch of Citi Live Chat in Hong Kong, VRE will eventually be introduced to a total of 15 markets across the Asia Pacific region and EMEA, Citi said.
In addition to facilitating remote conversations between customers and their relationship managers, the platform can be used to conduct portfolio reviews, supported by screen sharing to upload documents and share files, as well as links.
Half of the Customers
Over 50 percent of Citigold and Citigold Private Client customers in the region respectively are active users of the bank’s digital channels.
In Asia Pacific, Citi is a leading wealth manager with over $256 billion in assets under management and over 450,000 emerging affluent and affluent customers.
