Simon-Kucher Names Retail & Digital Banking Leader in Asia-Pacific
With a new appointment, Simon-Kucher strengthens its presence in Asia-Pacific’s fast-growing banking and fintech sector, reinforcing its commitment to help businesses unlock sustainable growth.
Commercial growth and pricing specialist Simon-Kucher appointed Charles Wong as Senior Partner, leading its Retail and Digital Banking practice across the Asia-Pacific region.
Based in Singapore, Wong will drive the expansion of Simon-Kucher’s retail and digital banking capabilities, supporting clients in transforming commercial models, accelerating digital growth, enhancing customer experiences, and optimizing pricing and monetization strategies, according to a media release issued on Thursday.
Broad Leadership Experience
Wong brings more than 25 years of leadership experience in retail banking, digital transformation, ecosystem banking, and strategic marketing across Asia-Pacific.
Most recently, he served as Founding CEO of GXS Bank Singapore, where he led the successful application for and launch of Singapore’s full digital banking license and built the bank’s retail and ecosystem platform from inception.
Across Asia-Pacific
Previously, Wong held senior regional roles at Citi, including Managing Director & Head of Retail Bank Singapore, and Regional Head of Emerging Affluent & Citi@Work for Asia-Pacific.
In these positions, he led product innovation, wealth and deposit strategies, and customer experience initiatives across multiple markets. Earlier in his career, he was Regional Head of Strategy & Marketing for Global Markets, overseeing strategic and client initiatives across Asia-Pacific.
