FWD Group, the insurance arm of Hong Kong's investment conglomerate Pacific Century Group, has appointed a new CEO for Singapore, as his predecessor moves to a new role.

Khor Kee Eng is set to take on the role of CEO for Singapore at FWD Group as part of a group-wide management reshuffling, subject to regulatory approval. He succeeds Abhishek Bhatia, who has been promoted to chief officer of new business models, according to a company statement last Friday.

«We’re well-positioned to drive our next phase of growth in Singapore and continue building on our strong momentum here to change the way people feel about insurance,» said FWD Group chief commercial officer Rob Schimek

Positioning As a Major Digital Insurer

Kee joined FWD Singapore as a chief financial officer in March 2019. Prior to that, he was group chief actuary at Malaysia’s Tune Protect Group. As the new chief, he will lead FWD Singapore and strengthen the insurer’s position as a major digital insurer in the country. 

Meanwhile, Bhatia will focus on growing the digital direct-to-consumer business across the company, as well as overseeing and growing FWD’s digital partnerships and investments. The appointments are among several of the insurer’s recent moves as it seeks to ramp up growth in the region. Recently, Simeon Preston was appointed managing director and group chief operating officer, succeeding Schimek in that role.