He will head the firm and work with its nine-member team on scaling and moving to the next level of its development in Singapore and beyond.

Singapore-based My-Insurer, the digital insurance platform for intermediaries on Insurance Market Life, has announced the appointment of Jean-Rémi Bernard as general manager, the firm announced in a statement on Wednesday.

Bernard brings 25 years of experience in the insurance industry, particularly in building and scaling digital solutions. He joins from Axa Partners Asia, where he was regional chief information officer, based in Singapore, where he was responsible for IT Services, Solutions, and Security in seven markets.

Digitization of Distribution

In August, Singapore online broker and comparison site Insurance Market announced that it would be tying up with my-insurer's life insurance business line, to be named Insurance Market Life. The digital platform helps independent financial advisors by providing the infrastructure, licensed environment and added services to sell life products.

«With Jean-Remi Bernard on-board, I’m confident that we will soon scale up our innovative distribution platform, and expand across lines of business and geography,» Matthias de Ferrieres, founder and CEO of My-Insurer said in the statement.