Ferrari has selected the 87th edition of the Geneva Motor Show for the premiere of the 12-cylinder Berlinetta, the 812 Superfast.

With a maximum speed in excess of 340 km/h and 2.9 seconds to hit 100 kilometres an hour from a standing start, the Maranello manufacturer claims the new car is the most powerful and fastest Ferrari in the marque’s history.

The 812 Superfast not only introduces a plethora of innovative features but is also particularly significant as the V12 series marked the official start of the glorious Prancing Horse story in 1947, 70 years ago this year.

Eagerness and Lean Elegance

The interior of the 812 Superfast has been revisited in line with the more extreme exterior the cabin has been given a sportier, more radical look with the main elements seeming to float, creating an effect of both thoroughbred racing eagerness and lean elegance.

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The horizontal dash loops stylishly around the central air vents for a sophisticated, sculptural look. New, more sporty and ergonomic seats feature alongside the new Human Machine Interface (HMI) including new steering wheel and instrument clusters and the latest infotainment and air-conditioning units.

The car is being launched in a special new colour, Rosso Settanta, which marks the company’s 70th anniversary. Expect to see it on the streets of Hong Kong and Singapore before too long.