London-headquartered Howden Group has rebranded its high net worth life insurance brokerage arm.

Global high net worth life insurance broker IPG Howden has been rebranded and renamed as Howden Private Wealth, according to a statement. This follows Howden’s announcement in April that it would unify and simplify its business structure under a single, aligned global executive, with insurance broking, reinsurance broking and underwriting reporting directly to CEO and founder David Howden.

«As we unveil our new brand and enter our 30th year, we are excited to mark this new chapter for Howden.  I am incredibly proud of what we’ve built,» Howden said. 

«The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference.»

Asia Business

Within Asia, Howden’s operations employ over 1,000 people across the retail, speciality, reinsurance and high net worth segments with offices in Singapore, Philippines, Thailand, Indonesia, Malaysia and Hong Kong. 

«Today, as we launch this exciting new visual identity, we are setting our sights on a future with no limits. Our collective offering […] will enable us to maximize the delivery of our global expertise and support our clients seamlessly across Asia,» added Goh Chye Huat, regional CEO, Howden Asia.

Founded in 1994, Howden provides insurance broking, reinsurance broking and underwriting services and solutions to various clients, handling $35 billion of premiums on their behalf.