Global consultancy firm Synpulse has launched a new office in Shenzhen with the hopes of capitalizing on new opportunities from the Greater Bay Area project.

Synpulse will open its first mainland China office in Shenzhen, according to a statement, with plans to tap into opportunities from the Greater Bay Area (GBA), a southeastern 11-city cluster that includes Hong Kong and Macau.

The Zurich-based firm plans to build a Shenzhen team by the end of 2022 consisting of designers, engineers, and consultants. 

Cross-Border Opportunities

According to Synpulse, the decision to open a Shenzhen office was driven not only by GBA initiatives, such as Wealth Management Connect launched last year, but also other cross-border schemes such as the Stock Connect and Bond Connect. 

«We are enhancing our on-ground support for our clients, expanding our market presence, and growing our talent base,» said Synpulse senior partner Salomon Wettstein. «We are more than ready to bring our latest consulting and technology offerings to our valued clients to help them meet the evolving demands of their customers.»

Synpulse has been expanding in North Asia as of late, most notably in the Greater China region where it launched a Taipei office last month.