Mutual fund company Vanguard has opened its doors in the Shanghai Free Trade Zone.

Vanguard Investment Management (Shanghai) will now enable Vanguard to bring its investment philosophy directly to China’s potentially vast population of investors, the firm said in a press release.

The company's legal representative is Charles Lin, Vanguard’s head of China, and the general manager is Clare Zhao, Vanguard’s head of China Institutional Business.

The newly established office, located in the Shanghai World Financial Center, will plan to carry out investment management, investment consulting, client liaising and servicing, marketing, investment research, investor education and business development.

Already Known in China

Vanguard has been serving institutional clients in China, including insurance, banking, asset managers and other financial institutions, for many years. In 2014, it set up a representative office in Beijing to facilitate communication between its institutional clients in China and its Hong Kong office, as well as work with regulators.

«We would like to take this opportunity to thank the authorities and our business partners for supporting the establishment of our WFOE. We will continue working closely with them and look forward to providing long-term value to investors in China,» said Zhao.