The corporate, fund services and trust firm acquired from Barclays, Zedra, has appointed a Managing Director for Singapore. The hire is integral to its growth plans for the Asian market.

Wendy Sim joins Zedra from HSBC Private Bank, where she was Head of Family Governance and Family Enterprise Succession, South Asia.

Sim has over 20 years experience working with high net worth clients across Asian markets, specialising in wealth management and estate planning for Asian corporate and high net worth individuals and their families.

Pan Asian Expansion Push

«Asian markets offer enormous prospects for growth for Zedra. Our company is perfectly placed to take advantage of this potential from our new base in Singapore, aligned to a worldwide network of offices in nine other jurisdictions,» said Sim.

Family-owned Zedra, who acquired Barclays’ trust and fiduciary business for an undisclosed sum, has also opened in Hong Kong. The business already operates in seven global locations including Singapore.

To address the growing and increasingly diverse wealth management needs of clients in Hong Kong and mainland China, the Hong Kong office is led by Managing Director, John Ashwood, supported by Executive Director, Mandy Cheng.