Lombard Odier Adds Strategic Tie-Up With Hong Leong
Swiss private bank Lombard Odier has expanded its ecosystem of strategic alliances with Kuala Lumpur-headquartered Hong Leong Bank.
Lombard Odier (Singapore) has entered into a strategic alliance with Malaysia-based Hong Leong Bank (HLB), according to a statement. The tie-up will unite HLB’s knowledge of the Asian landscape with Lombard Odier’s expertise in sustainability and bespoke, long-term wealth and asset management. A holistic approach will be taken to provide bespoke advisory services including «red carpet advisory» and discretionary portfolio management.
«We are increasingly seeing significant growth opportunities in the Asia domestic markets: a clear upward trajectory in the demand and appetite for tailored wealth management, and a need for banks to meet client demands in accessing global investment opportunities onshore,» commented Hubert Keller, senior managing partner, Lombard Odier.
Enhanced Services
In addition, Hong Leong announced its enhanced HLB Private Bank services in the region by providing clients access to the long-term global perspectives of Lombard Odier’s chief investment office seamlessly integrated with HLB Private Bank’s local knowledge and the region’s wealth ecosystem.
«Singapore, a pivotal wealth hub in a continent experiencing unprecedented growth in affluence, presents a unique opportunity. Our Strategic Alliance with Lombard Odier, an institution that shares our profound long-term perspective, allows us to elevate our Private Bank offering here,» added Kevin Lam, group managing director and CEO of HLB.
Founded in 1905, HLB is headquartered in Kuala Lumpur, Malaysia with a presence also in Singapore, Hong Kong, Vietnam and Cambodia.
Onshore Strategy
The formation of strategic alliances is part of Lombard Odier’s plan to extend its wealth management capabilities to onshore markets. It has established such alliances with local financial institutions in other markets such as Australia, Japan, Taiwan, Thailand and the Philippines. In Thailand, for example, it celebrated the 10th anniversary of its alliance with Kasikornbank’s private wealth arm in December 2024.
«We believe in working with the right partners who share our vision of the future of wealth and asset management – those who complement each other’s DNA, and who bring a proven track record in the wealth management space with a deep commitment to innovation and sustainability,» said Vincent Magnenat, Asia group regional head and global head of strategic alliances, Lombard Odier.
«In HLB, we see a strong alignment on all fronts, and our Strategic Alliance is a powerful testament to our shared values. We are delighted to welcome HLB into our Ecosystem of Strategic Alliances.»
