MetLife’s Infinity Most Popular Insurance App In Hong Kong

MetLife Hong Kong’s Infinity app, a digital time capsule and legacy creator, recently picked up its fifth industry award as it won Silver for “Best App” at the 2015 Asia-Pacific Stevie® Awards. The highly decorated app also boasts the most popular insurance app launch in Hong Kong.

“At MetLife, we understand that the most tangible meaning of insurance is actually how it makes our customers feel today. Infinity app’s innovative time capsule offers a unique benefit to Infinity app users: to share later what’s important now – recording and safeguarding their most precious memories for their loved ones to relive and cherish,” said Ms. Sunshine Farzan, Vice President, Head of Marketing and Communications, MetLife Hong Kong.

The Infinity app utilizes a simple interface that is privately shareable, which allows people to capture and share positive messages, photos, and videos to deliver these to their loved ones at a predetermined time in the future. Users can also upload practical items that their loved ones may need to access now or will need in the future. The innovative features, sleek and easy design, and relevance to Hong Kong people’s lives have helped catapult Infinity app’s popularity and recognition from the industry.

In addition to its success at the 2015 Asia-Pacific Stevie® Awards, the Infinity app has also won an “Innovation Award” at the 2014 Asia Insurance Technology Awards, “Outstanding Achiever for Best Use of Technology” at the BENCHMARK Wealth Management Awards 2014, and Bronze Awards for “Best App in Creative Design” and “Best App in Consumer Brand” at the 2015 Mob-Ex Awards Hong Kong.

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