This festive season, Charles & Keith broadens its presence in the Metaverse by venturing into the snow-covered mountains through the debut of Charles & Keith in the Alps within the Sandbox.
The special Yuletide update offers an interactive and entertaining way to experience the brand’s holiday wonderland. Fusing youthful exuberance and glamour in a unique Sandbox adventure akin to a cozy house party in a ski resort, the result is an alternate reality haven of sparkle and festive cheer.
Users can elevate their online experience by immersing themselves in the Alps for a virtual getaway: Exploring resort facilities such as the café, hot tub, restaurant, and observation deck and engaging in a discovery expedition – where players spawn in front of the iconic Charles & Keith building, embark on in-game quests including a sledding race and snowball challenge – to collect snowflakes and redeem a Charles & Keith NFT.
Available for purchase are a range of digital collectibles, including a Giant Snowflake Motif, Cosy Earmuffs Romilly Puffy Snow Boots, as well as a pet dog wearing the brand’s Metallic Bead-Embellished Pet Collar, and a Charles & Keith Snow Motor.
