The APAC region is a hotbed of fintech activity with Hong Kong, Singapore and Sydney fostering fast-growing ecosystems. To strengthen its own offering EY has announced the appointment of a financial technology leader for the Asia-Pacific region.

Based in Hong Kong, James Lloyd will be responsible for advising EY clients on how best to identify and harness the opportunities presented by the application of new and emerging technologies to product and service delivery in the financial services industry.

Lloyd will be part of the EY Asia-Pacific Financial Services Organization (FSO), a fully dedicated and integrated entity with a unique approach focused exclusively on servicing the needs of EY’s clients in the financial services industry.

Fintech Community

In this role he will coordinate and build on EY’s existing community of fintech professionals across the region. Lloyd will also work to expand EY’s relationships with start-ups, financial institutions, government, regulators, venture capitalists, and other service providers across the ecosystem.

«James Lloyd’s background and experience are an excellent fit for us as he has not only worked with start-ups and fintechs across Asia and Europe, but he has also worked with traditional financial institutions to transform their processes in order to better serve small businesses,» said Jan Bellens, EY Asia-Pacific Banking & Capital Markets Leader and Global Emerging Markets Leader.

Advising Hong Kong Regulator

Prior to joining EY, Lloyd helped build and scale a venture-backed «alternative finance» platform provider enabling banks to profitably offer short-term unsecured loans to under-served small businesses – first as head of product management, then as head of strategy and corporate development.

Prior to that, he worked in product strategy and delivery for an e-commerce payment start-up which combined direct-to-market customer acquisition with white-labeled full-service delivery for partner banks.

James Lloyd currently sits on the fintech Advisory Group of Hong Kong's Securities and Futures Commission.