New York-based J.P. Morgan is looking to capitalize on non-bank lending demand with the appointment of a head of financing solutions in Southeast Asia.

Reuben Ong will lead J.P. Morgan’s private credit financing business in Southeast Asia, according to a «Reuters» report citing an internal memo. Ong has worked at the US lender for over 13 years and is currently its head of Southeast Asia debt capital markets (DCM).  

According to the note, Ong’s appointment is «building on the success of our India private credit financing offerings» with rising client demand in Southeast Asia. Ong’s DCM role will be succeeded by executive director Puja Shah, who has worked at the bank for eight years.