In an effort to boost its wealth management services in the region, Lombard Odier has named a new head of partnerships for Asia Pacific. 

Geneva-based Lombard Odier named Emmanuel Roulin as head of its partnerships within its private bank, a bid to tap alliances in Asia between private and institutional clients.

Roulin, who is a managing director based in Singapore, has previously held a number of senior positions at the bank, including at its investment bank as well as in Geneva and France, the Swiss private bank said in a media release.

Before joining Lombard Odier in 2001, he spent more than 10 years with Crédit Agricole Group, where he was appointed head of French institutional investors in asset management.

New Market Push

In the newly-created job, Roulin will be responsible for implementing the bank's growth strategy to enter new markets in APAC.

Lombard Odier has forged partnerships with financial institutions in the region in recent years, in order to offer wealth management services to new audiences onshore in countries including Australia, China, Japan, the Philippines, South Korea, and Thailand.

Vincent Magnenat 507

Private Banking's Onshore Future 

«We have seen positive traction and results with our local partnership activities in the region, which we expect to remain a key driver of growth for us going forward,» said Vincent Magnenat, (pictured) Chief Executive for Asia Pacific.

«We believe the future of private banking is largely onshore and the partnership segment will grow strongly in the coming years as the region’s regulatory landscape continuous to evolve,» Magnenat added.