Hot on the heels of recent recruitment in Southeast Asia, Union Banciare Privee is maintaining its hiring pace with news that it has now added to its growing North Asian coverage.

Jonathan Lin joins the bank in Hong Kong taking on the role of Market Head, Greater China.

In his new position Lin will report to Eric Morin, Head of North Asia at the Geneva headquartered bank, a spokesperson confirmed to finews.asia.

Prior to joining UBP Lin was Head of Private Banking North Asia at Banca Svizzera Italiana (BSI). Before that he was a Director at BNP Paribas and also worked at Morgan Stanley and ING Investment Bank in both Taiwan and Hong Kong. Eric Morin was also formerly with BNP Paribas.

Greater China Push

Lin will be responsible for leading the Greater China team, defining UBP’s private banking strategy for that market, and working to deliver on UBP’s business plans for the North Asia region.

Last week UBP announced another senior hire further strengthening the institution's discretionary offering in Asia. Paras Gupta joined the bank as Managing Director, Head of Discretionary Portfolio Management, based in Singapore.