Zurich's Bank Julius Baer has named a new of Head Emerging Asia. The focus of the the newly created role will be to strengthen and expand the business in two key markets, Thailand and the Philippines.

Based in Hong Kong Angela Bow becomes Head Emerging Asia with immediate effect. She will report to Jimmy Lee, Head of Asia Pacific at Bank Julius Baer, the bank said in a press release.

Bow has more than 30 years of experience in international private banking across Hong Kong, Tokyo, Geneva and New York, holding senior relationship management and market leadership roles. 

UBS and Credit Suisse

She joins Julius Baer from Credit Suisse, where she was most recently Market Group Head Philippines and Deputy Market Area Head Japan and Emerging Asia.

She had previously worked at UBS Wealth Management for 14 years where the last position she held was Country Team Head for Philippines Market. She also worked at Citibank Private Bank and Swiss Bank Corporation Private Bank earlier in her career.

Tapping into Emerging Economies 

«We see strong potential for international wealth management in some of the emerging economies.This appointment shows our commitment to bringing the Bank’s international capabilities and best practices to the emerging markets. I am confident that Angela Bow's leadership will help our teams to further grow these markets,» said Jimmy Lee.

The wealth of high net worth individuals (HNWI) is expected to double in the Philippines by 2016 to $121.6 billion. It would further rise to $197 billion in 2020. Thailand’s HNWI wealth is seen rising to around $344 billion in 2020, up from $272 billion in 2014, this according to the Julius Baer Asian Wealth Report published last year.