Singapore based United Overseas Bank has launched Asia’s first strategic collaboration with a global equity crowdfunding platform from Israel. The collaboration will see UOB making a S$10 million investment.

The partnership couples UOB’s experience in serving entrepreneurs as well as small-and medium-sized enterprises across the region with OurCrowd’s expertise in investing in some of the world’s most promising start-ups through equity crowdfunding, according to a press release sent on Thursday.

The accredited investors among UOB’s clients will have an opportunity to broaden their investments into OurCrowd’s portfolio companies.

Viable Business Models

«The beauty of crowdfunding with OurCrowd is that the investor in Asia can now access quality deal flow in Israel, Silicon Valley and beyond, while a Singapore entrepreneur can easily gain top notch global backing,» said Jon Medved OurCrowd Founder and CEO.

Through equity crowdfunding, these Asian companies can seek relatively small investments from a large number of accredited investors in return for equity or shares in their start-up company. It provides these Asian companies with the funding needed to develop their concepts, products and services into viable business models.

Sassoon Family Involved

Moreover, these Asian companies can also tap into OurCrowd’s global investor network to jumpstart their international expansion and business development.

Sassoon Investment Corporation, the private investment holding company of the Singapore based Sassoon family, is also investing in the first leg of OurCrowd’s Asian expansion.