Saxo Bank Capitalizes on Banker Turned Formula 1 Driver

Romain Grosjean, new Haas F1 Team Driver

Romain Grosjean, new Haas F1 Team Driver

Saxo Bank will use its sponsorship of Formula 1 racing driver Romain Grosjean in 2016 to showcase the strength and the value of financial technology and innovation.

The Danish online trading specialist Saxo Bank has had a high-profile presence in the FIA Formula One World Championship since 2014.

Its latest agreement with former banker turned Formula 1 driver Romain Grosjean marks the third year of a partnership that has been described as «strong and meaningful» by Kim Fournais, co-founder and CEO of Saxo Bank.

Former Banker in Switzerland now F1 Star

«Our association with Romain gives us a fantastic platform to communicate out strengths and values to private investors and institutional clients across the world. Romain spent almost three years as a banker in Switzerland when he was progressing through the junior motorsport and that makes him the ideal ambassador for our brand,» said Fournais.

The Saxo Bank name will be prominently displayed on Grosjean’s helmet and overalls when he races for the brand-new Haas F1 Team in 21 different countries during 2016.

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