SMBC Trust Bank Re-Brands Acquisition

Tokyo: SMBC Trust Bank Ltd has announced that the banking business it is acquiring from Citibank Japan will operate under the new brand identity, PRESTIA. The transaction is on schedule to be completed on November 1, 2015.

The new identity will be launched following the transaction and in order to ensure clear differentiation from SMBC Trust’s existing products and services and those built and developed by Citibank Japan. PRESTIA GOLD will replace the Citigold offering in Japan.

PRESTIA will offer a wide range of global premium products, foreign currency products and exclusive services for clients with large transaction volumes and account balances. Under the agreement with Citibank these services will also be available via Citi’s overseas network.

The new branding and name PRESTIA is derived from the word prestige


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