Guest Article by Josh Robart - Malca Amit

Although the mood surrounding platinum has been grim, more of Malca-Amit Precious Metal’s customers believe the white metal is a good prospect. MAPM routinely procures and sells good delivery platinum bars and platinum bullion coins and ingots, in fact sales of platinum have increased seven-fold year-over-year.

Last month participants at London Platinum Week, described a downbeat mood relating to the noble metal’s weak prices.   “[But] this is nothing new – people have been frustrated with this market for a long time. I don’t see that changing anytime soon,” one delegate commented.

Platinum trades are already at a 6-year low, and despite a projected recovery in the car industry, expectations continue to appear rather negative, perhaps because of slowing growth in China. Much of the platinum produced is used in the car industry, while its second largest use is in jewelry.

Platinum Prices – The Bottom of the Roller Coaster?

While bemoaning the low prices, some experts at Platinum Week said the only place for the metal to go is up. An eventual rise in the price is inevitable because of an impending imbalance in the market, SFA Oxford’s Stephen Forrest told FastMarkets. “We don’t believe that there is a trap door below this price – we are very near the bottom of a cycle.”

Also, many analysts believe that a lack of capital in the South African mining sector may drive up prices over the long term. We’ll see trends unfold in the next weeks and even months.

Platinum Investment: A Golden Opportunity?

Cheap Platinum – Lemonade from Lemons!

As happens quite often, the things that are bad for the metal industry are often what MAPM clients see as an opportunity. We still sell much more gold and silver than platinum, but platinum is showing up on the radar of more clients because of the forecasts for a later recovery and the low price compared to gold.

When buying physical precious metals, including platinum, your strategy should have a long-term outlook.