Citi Appoints Credit Card Head in Singapore

Citi names a new Singapore head of credit cards and personal loans for its global consumer banking business.

Citi appointed Serene Gay to the new role, according to a statement, to oversee customer growth, portfolio management, product management and customer retention for credit cards and ready credit.

Gay succeeds Vikas Kumar who will join Citi’s U.S. consumer unsecured leading team as head of personal installment after leading the Singapore credit card and personal loans unit for over four years. 

Gay has 16 years of experience at Citi across Singapore, Thailand and China, and was most recently the head of client growth, cards and loans for APAC and EMEA.

Key Market

Singapore is one of four key markets – alongside Hong Kong, UAE and London – for Citi after it made a major strategic overhaul to exit 13 other consumer banking markets, citing a lack of scale to be competitive. 

«Our consumer business in Singapore is strategically important and a critical source of innovation and growth,» said head of APAC and EMEA consumer bank Kartik Mani.