Singapore-based multi-family office WRISE will expand its business to cover the mass affluent segment in Asia.

WRISE has launched its mass affluent business unit – WRISE Prestige – according to a statement, beginning with the Hong Kong market. The new arm will target mass affluent clients with a minimum investment threshold of $500,000.

Its clients will gain access to price transparency and exclusive opportunities for direct investments. The offering will also include global securities, structured products, mutual funds and fixed income.

Leadership

Stephen Yan has been appointed as WRISE Prestige chairman to oversee strategic business plans and activities. In addition, Jowin Fung has been named vice chairman and CEO to lead day-to-day operations at the mass affluent unit.

«WRISE Prestige positions WRISE Group at the forefront of managing the region’s changing wealth flows, aligned with the evolving demands of this dynamic clientele,» said chairman Derrick Tan. «The expansion also underscores our commitment to navigating these wealth demographic shifts, offering tailored solutions that bridge a crucial gap in the wealth management landscape.»