New Head for T. Rowe Price Japan

Naoyuki Honda

Naoyuki Honda

U.S. investment firm T. Rowe Price has a new leader in Japan after a filing with Japanese regulators. He will act as the firm’s official Representative in Japan and lead its overall Japanese business and distribution strategy.

With over three decades of experience Naoyuki Honda will lead T. Rowe Price’s business in Japan, including sales and client service functions. After appointment as a Representative in Japan, he will be responsible for the overall management of T. Rowe Price’s office in Tokyo.

Honda will also liaise with Japanese governmental and regulatory authorities as well as industry associations. T. Rowe Price currently claims AUM of $763 billion.

Experience with U.S. Institutions

Honda joins the Baltimore headquartered firm from Mitsubishi UFJ Morgan Stanley PB Securities, where he has spent a decade, most recently as Managing Director, Chief Product Officer, and Head of Marketing and Product Development.

Prior to this position he spent two decades in senior management and sales roles at Merrill Lynch Investment Managers Japan, Merrill Lynch Japan, and at Goldman Sachs in the US and in Japan.

«Naoyuki Honda is a seasoned veteran with over 30 years in financial industries, including investment management, institutional business, and wealth management business, his strong leadership track record in building and maintaining client relationships is exactly what we need to bring our investment expertise and services to a growing number of institutional and intermediary clients in Japan,» said Scott Keller, Head of Global Investment Services, Asia Pacific:

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