U.S. investment services group SEI has appointed a new Head of Asset Management Distribution in Asia. 

Brent Bell, who will be based in Hong Kong, supports SEI’s commitment to Asia and the firm’s ambitions to provide best-in-class solutions for Asia’s investors, according to a statement sent on Thursday. He has more than 20 years of management experience in the financial services industry, most recently serving as a consultant supporting clients’ distribution strategies in Asia from 2013 to 2015.

In his new role Bell will be responsible for developing and maintaining strategic relationships with large distribution partners, driving sales and revenue growth, and managing AMD’s strategic sales plan in Asia. He will report to Kevin Barr, Head of SEI’s Investment Management Unit.

Increased Presence in Asia 

Prior to his consultancy role, Bell was Managing Director and Head of Asia for Genworth Financial’s Lifestyle Protection business, where he drove the company’s expansion into markets across the Asia region. Before joining Genworth in 2011, Bell spent nine years with MetLife in a variety of leadership positions throughout Asia. In his final role at MetLife, he served as vice president and head of Affiliate Business in Asia Pacific. 

Pennsylvania headquartered SEI manage or administer $670 billion in mutual fund and pooled or separately managed assets, including $262 billion in assets under management and $408 billion in client assets under administration.