Citi Names ASEAN Consumer Head

Fabio Fontainha, Citi

Fabio Fontainha, Citi

U.S. bank and multinational financial services group Citi has appointed a new leader for its Consumer Banking group across the increasingly important ASEAN region.

Citi has appointed Fabio Fontainha ASEAN Head of Consumer Banking, effective December 1. Fontainha will be based in Singapore and will report to Anand Selva, Head of Asia Pacific Consumer Banking.

Citi’s Consumer Banking heads in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam will in return now report to Fabio Fontainha.

Fontainha joined Citi in 1994 as a Management Associate in Rio de Janeiro, Brazil. He has held a number of senior roles, including Head of Consumer Banking in Malaysia, Head of Sales & Distribution and Consumer Investments in Japan and in International Personal Banking for Latin America.

Having spent nine years working for Citi in Asia, he returned to Brazil in 2013 tasked with restructuring the retail operation. His current role is the Head of Consumer and Commercial Banking for Latin 

Grab, Lazada and Airbnb

«The ASEAN Consumer business is critical to Citi’s franchise. We have leading market positions in ASEAN countries and Citi is well positioned for growth across our retail banking, wealth management and cards businesses with a strong digital focus,» said Selva (pictured).

Anand Selva 511

In the last year has reported on Citi's regional digital partnerships across ASEAN with the likes of Grab, Lazada and Airbnb.

The bank also rolled out Voice Biometrics Authentication for clients across ASEAN and has launched Global Mobile, its refreshed mobile banking app in markets across the region.


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