Ant Fortune: Wealth Management With Several Scenarios

Ant Financial at Times Square in New York

Ant Financial at Times Square in New York

Ant Fortune, the wealth management app of Alibaba-affiliated Ant Financial Services Group, is lauching a 4S solution to better serve small investors.

Ant Fortune, which began its online wealth management service from Yu'ebao, the largest monetary fund in China, said that it would launch a so-called 4S solution to better serve grassroots investors who lacked a deep understanding and abundant experience in wealth management.

Eric Jing, president of Ant Financial, said there was huge demand among people in China for help to manage their wealth and get better returns. «But because they don't have enough time, enough money, enough knowledge in the field and don't dare to take the risk, so their needs have not been satisfied,» he said.

Growing Fast

The 4S solution stands for «step by step investment portfolio building», matching investment demands with offerings via artificial intelligence, schooling and educating investors as well as combining wealth management with more scenarios, such as shopping and entertainment.

Ant Fortune has gained 25 million users since it was launched in August 2015, according to company news. About 81 percent of users are who are aged under 36. About 71 percent of it users invest less than 1,000 yuan ($150) each time via the app.

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