In an effort to secure more Asian business, Jersey Finance has made a senior appointment in Hong Kong. Following the Brexit vote are the Channel Islands about to dilute London's appeal as a finance centre?     

An Kelles has been named by Jersey Finance as Business Development Director for Greater China, to lead its strategy across North and East Asia. She will take over the role from predecessor Yumei Zhang.

Jersey Finance has had an office in Hong Kong since 2009, and in 2014 established a complementary «launchpad» office in Shanghai, which remains headed up by project manager Garry Zhao.

Commitment to Asia

Based in Jersey Finance’s Hong Kong office, Kelles will be responsible for expanding Jersey’s range of activities in the region, identifying opportunities for Jersey financial services businesses, and building relationships between Hong Kong, Greater China and Jersey.

Originally from Belgium, she joins Jersey Finance from the Intertrust Group’s Hong Kong office, where she was Business Unit Director for the European and private equity teams.

Prior to that, she was a corporate lawyer and business unit manager at ATC Corporate Services in Luxembourg, before its merger with the Intertrust Group. A qualified lawyer, Kelles also worked in the international business team of law firm Matheson in Dublin.

Opportunities in Uncertainty

«We see the Greater China region as an area of growth and opportunity for the future prospects of Jersey’s finance industry, and we are continuing to expand our range of promotional and business development activities, and embed Jersey’s reputation as a high quality jurisdiction in the region through, for example, our Asia roadshow program,» said Richard Corrigan Jersey Finance Deputy CEO.

Jersey Finance has established offices in Jersey, Dubai, Hong Kong, Mumbai and New Delhi, along with representation in London and a CBBC Launchpad in Shanghai.