A leading third-party wealth management service provider from China, with a Swiss connection, has opened a new Hong Kong office. What is behind the move?

Shanghai headquartered Jupai Holdings, a wealth management service provider focusing on distributing wealth management products and providing quality product advisory services to high-net-worth individuals in China, has announced the expansion of its overseas services through the launch of its Hong Kong-based subsidiary, Jupai Hong Kong Investment.

Chinese Wealth Engine

Jupai focuses on distributing wealth management products and providing quality product advisory services to high-net-worth individuals in China. The firm has a network of 50 client centers in 29 cities as of December 31, 2015. Jupai’s integrated business model features wealth management product advisory services and in-house asset management capabilities. 

Jianda Ni 160«The launch of our Hong Kong office marks a critical milestone in Jupai's overseas expansion. Jupai will be better positioned to form partnerships with outstanding international product providers and further enhance our product offering for our high-net-worth clients,» said Jianda Ni, (pictured left) Jupai's Chief Executive Officer and Chairman. 

Swiss Connection

Switzerland’s third largest bank Julius Baer owns 5 percent of Jupai Holdings a stake it took in late 2015 in order to improve access to China’s domestic wealth-management market.

Julius Baer Chief Executive Officer Boris Collardi said at the time that the acquisition would give Julius Baer a valuable insight into one of the most successful players in Chinese onshore wealth management market.