Standard Chartered: Family Office Demand Prompts new Products

Anna Marrs, CEO Commercial & Private Banking Standard Chartered Bank

High Net Worth Individuals who are able to take a long-term view are looking to private equity as an alternative asset class to diversify their portfolio. Therefore Standard Chartered has launched a programme to invest in leading private investment funds.

In an effort to capture more of this client segment U.K. headquartered Standard Chartered, in a note sent to, has announced the launch of its Pegasus Series programme, which offers the bank’s private banking clients an exclusive opportunity to invest in leading private investment funds.

«Over the last two to three years, we have seen growing interest among our clients – particularly family offices across Asia – in private equity as it becomes increasingly challenging to earn a decent yield from the public markets in today’s low-interest rates environment,» said Anna Marrs, CEO, Commercial & Private Banking, Standard Chartered Bank.

Entrepreneurs Targeted

According to Stanley Sia the Head, Private Equity & Real Estate, Group Wealth Management, Standard Chartered Bank the The Pegasus Series programme also offers investors the opportunity to gain exposure to industries and other asset classes that may be difficult to access on an individual basis.

Sia claims that the bank is able to provide this access at a substantially lower investment point, our clients can also leverage our partnerships with best-in-class managers to capitalise on opportunities that typically require a complex knowledge of the market

Phased Approach

«This is part of a phased approach through which we offer our private banking clients a series of unique, customised and exclusive offerings to remain relevant to their needs, particularly for the entrepreneurs across our footprint who are pre-disposed to external volatility through their businesses,» added Marrs.

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