OwnersAdvisory by Macquarie, a new model for the wealth management industry, has been launched to provide custom online portfolio advice to a growing number of do-it-yourself investors.

The so called robo-advisor offers custom advice across all standard asset classes; cash, fixed income, equities, commodities and alternatives, based on an investor’s personal profile, objectives and risk appetite.

The new offering was developed, according to a Macquarie statement, for the more than 80 percent of adult Australians who do not currently receive advice to guide their finances and investments, and the growing number of do-it-yourself investors who want to manage their own investments online.

The automated investment solution reviews more than 30,000 investment products around the world to provide recommendations that align with individual investing styles, objectives and risk tolerance.

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Members receive general advice, regular market insights and a portfolio health score for a monthly fee of $45. These customers may also request custom advice to confirm or rebalance a portfolio on demand for $55 per statement.

OwnersAdvisory by Macquarie members are able to execute trades and implement their advice with any provider and won’t need to open or move their funds to a new account to participate. Members can also update their investor profile as often as they like when their financial situation or requirements change.

«This is an exciting opportunity for consumers. OwnersAdvisory combines technology with Macquarie’s vast market intelligence, insights and advisory expertise to inform and engage investors currently operating without traditional advice,» said Macquarie Wealth Management Chief Investment Officer, John O’Connell.