Julius Baer Ups Commitment in Japan

Shinjuku - Tokyo

TFM Asset Management, the Julius Baer Group company focused on investment management services for Japanese high net worth individuals, has been renamed Julius Baer Wealth Management.

With this rebranding exercise, Julius Baer demonstrates its commitment to the Japanese market and leverages on its recognised international brand to achieve further growth.

With effect of the 24 December 2015, TFM Asset Management has completed its rebranding to Julius Baer Wealth Management AG (JBWM). Headquartered in Erlenbach near Zurich and with a branch in Tokyo, JBWM is a Switzerland- and Japan-registered independent asset management company, in which Julius Baer Group has held a 60% equity participation since 2013.

Japanese Licences

The company holds investment management and investment advisory licences, both registered with the Japanese FSA, and concentrates predominantly on investment management services that are tailored to the specific needs of Japanese high net worth individuals.

«With the adoption of the Group’s internationally renowned name and branding by JBWM, Julius Baer reconfirms its strong commitment to the Japanese market and its clients. Our Japan business has experienced significant growth in recent years and continues to offer promising business opportunities,» said Wolfgang Humbert-Droz, Chairman of JBWM.

Swiss Investment Expertise Counts

«We want to leverage the strong Julius Baer brand and raise awareness among our clientele of the excellent Swiss investment and service culture it represents. It is now an opportune moment to implement the name change, as we are at the same time making further investments in expanding our capability,» added Hirokazu Mikuniya, JBWM’s Representative in Japan.

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