Swiss Asset Manager Bellecapital Agrees to Buy London Legend

Home of Bellecapital in London

Home of Bellecapital in London

Zurich-based wealth manager Bellecapital has decided to expand its business to London, agreeing to buy an institute which due to its long history belongs to the legendary names of the City.

Bellecapital has agreed to buy Williams de Broë Private Investment from Investec, a South African company, the wealth manager said in a statement today.

With the acquisition, Bellecapital is adding a third business to the two existing on Zurich's Bellevue square and the international branch registered with the U.S. Securities and Exchange Commission.

Williams de Broë is a legendary address in London and dates back to the two partners Gerald Williams and Conrad de Broë in 1889. The foundation of the company goes even further back to the year 1869.

Changing Ownership

Williams de Broë (WDB) brokerage changed ownership a number of times in the past 30 years. It belonged to Brussels Lambert (BBL) and later to ING, which acquired BBL.

Later, the U.K.'s Evolution Group acquired WDB, merging it with other wealth managers before selling the group to Investec in 2012.

With the acquisition of WDB, a team of three that was originally formed at Prudential-Bache joins Bellecapital: Jason Sharp, Henry Simpson and Steve Holmes. The three have worked together for more than 15 years and advises professional investors and very rich people alike.

Milestone for Bellecapital

«The acquisition of this team brings outstanding talent and clients to the table,» said Mark Eberle, co-founder of Bellecapital. «Importantly, they add an advisory arm to our discretionary asset management business, especially important to global clients who require interaction with market professionals.»

«This serves as further milestone in Bellecapital‘s expansion,» said David Haythe, a board member at Bellecapital. «Our Swiss entity allows us to pursue business in Switzerland, our SEC registered entity allows us to market our services in the U.S. and now, with our FCA registered entity in London, we are able to pursue opportunities in the U.K. and on a pan-European basis.»

The U.K. business is based at Berkeley Square 42 in London.


Top stories from across the globe

  • Singapore Stresses Under a Wealth of Worries
  • A Short History of Investing in Gold – and What to Expect for 2017
  • Asia Pacific's Top Six Credit Risks For 2017
  • The 5 Most Shocking News in 2016
  • Hazel Moore: Banks Are Completely Wasting Valuable Customer Data
  • Morgan Stanley CEO Makes First-Ever Stock Sales After Bank Rally

PHOTO GALLERIES Networking Event Networking Event

Show pictures

stars China Symposium 2016

stars China Symposium 2016

Show pictures

Compare my salary

Compare my salary

Feeling Underpaid? Benchmark your salary by job title, company and location. Find out where you stand in minutes.

compare my salary


Newsletter-SymbolFree Subscription

Subscribe to our free newsletter and receive daily email alerts from the finews editorial team with a list of the top featured articles.

Share with us

Do you have any market intelligence to share with – email us on – All communication is completely confidential and strictly anonymous.