London’s First Fashion-Branded Residences Featuring Versace Home

With Asian investors still keen on prime London real estate a new luxury development on the Thames is sure to be of interest to buyers in Hong Kong and Singapore.

Real estate developer Dico UK Property Holdings Ltd, a wholly owned subsidiary of DAMAC International Limited, has announced the first of its fashion residences in London with a 50-storey, 360 unit project with interior designs by Versace. The lobby, amenities and interiors for each property will be expertly designed and fitted out by Versace Home.

Amenities will include a state of the art gymnasium, indoor swimming pool and spa, an owners lounge, children’s play area, roof garden and cinema, all designed by Versace Home.

AYKON Nine Elms is located at the heart of the UK capital’s Nine Elms regeneration area adjacent to Battersea, overlooking the River Thames. The tower is due for completion in 2020. AYKON Nine Elms will be the first private residence project of scale in London to be fully designed and conceptualized by a luxury fashion house, with Versace involved in all aspects of interior design.

AYKON Nine Elms combines a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with City and River views along the Thames to the Palace of Westminster and the London Eye.

Investors from Singapore make up a growing percentage of buyers in London’s prime housing market, with 3% of all transactions coming from Singaporeans, according to data released by real estate firm Knight Frank.

Gian Giacomo Ferraris, CEO of Versace said: “Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle. In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with DICO UK Property Holdings Ltd and DAMAC - a developer who we have worked with for many years and who shares our vision for the highest standards - we bring the ultimate expression of Versace’s lifestyle to the very heart of London".

London continues to be one of the most sustainable real estate markets in the world, with solid year-on-year price growth circa 6% according to real estate advisory firm, JLL. Analysts expect house price inflation in the region of 5-7% in the coming years.

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