Real Madrid Partners With Alibaba

Real Madrid, the world’s leading sports club and Tmall Global, an overseas platform and an extension of Alibaba Group’s B2C business in China, jointly announced today the launch of the official online Real Madrid store for consumers in China.

This strategic partnership will allow consumers in China to enjoy a selection of the sports club merchandise including official player jerseys, club apparel for men, women, and children, and club memorabilia.

The Real Madrid online store is another example of Alibaba Group’s strategy to bring premium foreign brands and products directly to Chinese consumers. Fans of Real Madrid can now directly purchase their favourite and genuine Real Madrid merchandise on the club’s Tmall Global online store.

The partnership launch ceremony held in Guangzhou was attended by Jeff Zhang, President of Alibaba Group’s China retail marketplaces, Florentino Perez, President of Real Madrid, and the team’s first string players. Widely known as the most valuable sports club in the world, Real Madrid will work together with Tmall Global to develop their business within China targeted at Chinese consumers.

Jeff Zhang said: “As one of the world’s most recognizable and popular football brands, Real Madrid is the second football club that has reached a strategic cooperation with Tmall Global, closely following our collaboration with FC Bayern Munich in May this year. Real Madrid and Tmall Global will work together to promote the exciting world of international sport to the Chinese market.

As part of our Tmall Global strategy, Alibaba is committed to bringing new cultural experiences and brands on to our China retail marketplaces and we will continue to work with European brands and municipalities to bring the world to Chinese consumers.”

Florentino Perez said: “Today, we continue to reach out to this incredible country. Today we start a partnership that will strengthen our ties. The best club in the world, Real Madrid, is establishing a strategic alliance with Alibaba’s Tmall Global platform. Initiating this new path is an honour for us, and without a doubt, teams us up with the global player and absolute leader in global ecommerce. This strategic alliance allows us to launch the official Real Madrid store in China for more than 600 million consumers online.”



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